Canadian Value Chain Network Modules 5 and 6
March 4th & 5th.
Agri-Food Value-Adding in BC
This March, the Canadian Value Chain Network will present two new learning modules.
Module 5: Understanding Category Management
March 4, 2010
8:30 am - 4:30 pm
Registration Fee: $50.00 + GST
This module will guide participants through developing a fresh food marketing plan to present to retailers.
Participants will learn:
- Category review techniques including product overview and store level analysis
- Category evolution and objectives
- Benchmarking and monitoring performance
- Product packaging, marketing and promotion planning
- Price and margin management
Module 6: Product Development - Are you Ready?
March 5, 2010
8:30 am - 4:30 pm
Registration Fee: $50.00 + GST
This module is designed to ensure that people with new ideas and those currently developing ore repositioning products or services know the steps to market readiness.
Participants will
- Evaluate their current position in the overall product development process
- Review product development requirements and market ready checklists
- Understand typical trade requirements of brokers, distributors, retailers and food service suppliers
- Learn how to get products on and off the retail shelf
- Review case studies of merchandising strategies, principles and practices
- Learn survival tactics for the fast-moving world of consumer goods
Both conferences are available through four video conference sites: Abbotsford, Nanaimo, Kamloops and Prince George.
Contact
Bill Henderson
Ph: 250-356-1675
Email: bhenderson@ifabc.ca